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Tuesday, May 1, 2007
NPR to Bay County: Never Let The Facts Get In The Way Of A “Driveway Moment”

I knew the facts were in trouble when I heard the National Public Radio (NPR) reporter describe the Florida Panhandle “from Tallahassee to Pensacola” as “The Forgotten Coast.”

I’m sure that’s news to folks in Destin, on the Beaches of South Walton or in Panama City Beach during spring break. After all, our white sand beaches attract about 8 – 10 million visitors each year, making our region the second largest tourist market in Florida.

Forgotten indeed. But if you are NPR – and you’re going for a so-called "Driveway Moment" – you’ve got to grab the listener’s attention and set the scene.

It’s good storytelling, but let’s not confuse that with news.

Earlier this week, NPR reporter Greg Allen produced a three-part series on the St. Joe Company and development in the Panhandle. The first two pieces were riddled with errors and bias. I found the inaccuracies irritating, but harmless enough.

However, the third piece (“Developer a Key Player in Airport Fight”) was so poorly reported I had to comment. Allen’s piece amounted to a hit job on the new airport, and he relied primarily on incorrect, discredited information.

Meanwhile, Allen ignored the local experts who didn’t fit into the predictable story he had decided to tell – and in the most incredible feat of all, he completely ignored the five-year FAA process that resulted in the FAA’s Record of Decision to relocate the airport.

So, in addition to calling the entire Florida Panhandle “The Forgotten Coast,” here’s how Greg Allen got it wrong.

The Real Legal Battle

Allen says: “…there’s a legal battle going on in the Panhandle…” Wrong. The only legal battle at the moment is in New York City. The NRDC filed for an administrative review of the FAA’s Record of Decision in a New York court – but Allen doesn’t mention this. Why did the NRDC file for the review in New York and not Florida? Were they venue shopping? And by the way, the FAA has prevailed on 23 of 24 administrative reviews of other projects.

Allen also fails to mention that the Bay County Commission, the Airport Authority and The St. Joe Company have prevailed on all previous legal actions taken by airport opponents. In fact, the Bay County Commission has said it intends to sue to recover legal expenses for having to defend “frivolous” challenges filed by one opponent.

But the real legal battle is being pushed (and financed) by the NRDC. They don’t even warrant a mention in Allen's story. I suspect it’s because Allen doesn't mind helping the New York City-based NRDC frame the fight as courageous locals fighting a big bad developer. So NRDC pushes out groups like Friends of PFN as if they’re leading the legal battle. But Friends of PFN have an agenda - they are a group of local hobby pilots who don’t want to lose the convenience of their neighborhood recreational airport.

Where’s the FAA?

At the very end of this story about airport relocation (as published on the NPR web site) Allen writes, almost as an aside, “Although the FAA has given its approval, many obstacles remain…” It’s the only mention of the FAA in the entire piece.

I suppose that’s one way you could sum up five years of the FAA’s extensive analysis and review. But in the old days reporters typically included accounts of official government actions and reviews.

The FAA spent five years preparing an Environmental Impact Statement (EIS) for the project. The team conducting the EIS had a combined 690 years of professional experience across 20 disciplines. This process generated more than 2,000 pages of analysis, including 350 analytic charts, tables and maps and detailed responses to thousands of public comments.

In completing the EIS, the FAA coordinated its work with the U.S. Army Corp of Engineers, which participated as a cooperating agency. Additionally, the FAA sought comments from and responded to dozens of federal, state and local agencies on various aspects of the potential environmental impacts of the proposed project.

It’s hard to accept that an objective reporter would ignore the entire process and analysis that led the FAA to issue the Record of Decision to relocate the airport.

Consider the Source

Allen wants to make his environmental case against the airport so whom does he interview? Not a local environmentalist. No, he interviews a local retired “airline executive.”

But why interview a retired “airline executive”? Why not one of the dozens of local environmentalists who have worked for the past ten years on issues concerning the protection of West Bay and who have participated in the community discussion of the relocation of the airport? Why not interview Dr. Neil Lamb, president of the local Audubon chapter? Why not interview Dr. Ed Keppner, who has spent years walking and studying every inch of West Bay? Why not interview John Robert Middlemas, one of the most respected environmentalists in the state?

I’ll tell you why – because Allen needed a specific quote to make his story work, and the only place he could get it was from our local retired “airline executive.”

The fact is the project has significant environmental support.

The Ivory-Billed Woodpecker

Just to make sure he’s thrown every accusation he can find, Allen says:

“In September, a new wrinkle emerged in the opposition when scientists reported sightings of an ivory-billed woodpecker — a species thought to be extinct — in an area not far from the proposed airport.”

Even Dr. Geoffrey Hill, the scientist who reported spotting the Ivory-Bill, says he has no reason to believe the relocated airport will harm the Ivory-Bill, if it is there. Here’s what he said in a letter to the Northwest Florida Management District. Just another inconvenient fact ignored.

Storytelling, Not Truth-telling

It’s sad, really. I’ve always enjoyed NPR, and I always thought they had one of the nation’s finest news organizations. But it seems that in their determination to adapt to the age of satellite radio, webcasts and Podcasts, storytelling has become more important than truth-telling.

Find the facts that fit the story, and ignore the rest.

The next time I hear them selling NPR “Driveway Moments”, I’ll know what was lost in the transaction.

Posted by Ed Wright at 8:44 PM

Presented by Dr. Ed Wright

Panama City, Florida, US

View my complete profile

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